Let's get the bad news out of the way first: pre-roll ads are coming to


in a big way.
Big G

is adding the digital speed bumps to "tens of thousands of YouTube partner videos" starting now, but it's for a sort of good reason: Katy Perry. Well, her and a bunch of other music videos, all appearing in the YouTube 2.0 app on Android, with the initial batch provided by VEVO. Music videos will be identified by a note icon and, while you're watching one, you can get artist info and quickly view other tracks that are available. Right now this is a feature only available on Android but, with Google happily extolling that it drove a 300 percent growth in mobile video viewership in 2010, we're guessing it'll be coming to other platforms soon enough.
More music videos now playing on Android YouTube app, more pre-roll commercials, too

originally appeared on

on Fri, 14 Jan 2011 11:01:00 EST. Please see our
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