Since the very first Android apps made their debut on the Android Market, Android users have had to put up with in-app advertisements. Over nearly three years, we’ve seen ads take many sizes and shapes. Standard banner ads, full screen ads between game levels, video clips and even incentivized ads that encourage you to download new apps or third party services in exchange for unlocking new app or game features.* While ads themselves are not evil, the way they’re implemented can cause a lot of frustration for handset users.
We’ve come to terms with the advertisement deployment methods listed above....



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