Usually the last thing we want to think about when we're talking apps is ads. Admit it, most of you either block them, or ignore them, but to developers they are an important revenue stream. According to Googler Wayne Pan they're the best way to monetize an app on Android. I think
the folks behind Angry Birds would agree


We're at Google I/O, and I sat in on the developer breakout session "Don’t just build a mobile app. Build a business". Wayne talked for about an hour (with the Q and A) and give a very nice walkthrough of using tools like AdMob to help make apps popular and profitable. If you're a developer and couldn't make it to Google I/O, you should check out the
livestream recording here

, but if you're not a developer, I've got a couple highlights after the break.