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  1. #1
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    Thumbs up AT&T purchase of leap update

    DECLARATION OF RICK L. MOORE
    SENIOR VICE PRESIDENT, AT&T INC.


    http://apps.fcc.gov/ecfs/document/view?id=7520937376





    • "We (at&t) will honor the rate plans of existing Leap customers."


    • "AT&T will be able to transition Leap customers in a timely and efficient manner so that they swiftly receive the benefits of AT&T's network."


    • "combining and optimizing customer support functions, including call center and billing operations"


    • "AT&T intends to maintain Leap's sales and distribution systems, jobs in those areas largely will be preserved. "

    this seems like a great thing to me, or a lot of hot air.


    AT&T to shutter Aio Wireless prepaid brand if Leap acquisition is successful - FierceWireless







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    1 out of 1 members liked this post.

    Well, imo, some of the hot air will be this way... ATT will honor rate plans and maintain sales and systems as they take over(so they dont piss off the cricket customers causing them to leave). Then a year later ATT will revise their plans saying how amazing, wonderful and better (and more costly) these new plans are for you. And all the old grandfathering, sales and systems will go away and you must chose a new planor be forced onto a new plan that is close to the one you had (because all our cricket customers should have read the "impossible to find" small print that says we can do it).

    I'm now thinking they might keep the Cricket name because many people want the believe they are not getting ATT.

    But i still pose the question, will people who have unpaid ATT bills from the past be dropped, billed or penalized when the final Great ATT Gobble happens?

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    1 out of 1 members liked this post.

    AT&T already stated that they will keep the Leap brand, plus they will merge there AIO prepaid company since it's having difficulties.

    AT&T to drop Aio name after merger with Leap Wireless closes





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    1 out of 1 members liked this post.

    Full declaration:

    -------------------------------------

    DECLARATION OF RICK L. MOORE
    SENIOR VICE PRESIDENT, AT&T INC.

    I, Rick L. Moore, hereby declare the following:

    ACCEPTED/FILED
    AUG 1 - 2013

    1. My name is Rick L. Moore. I am the Senior Vice President of Corporate
    Development for AT&T Inc. ("AT&T") with responsibility for all of AT&T's strategic
    initiatives involving mergers, acquisitions, dispositions, and other significant transactions. For
    over 20 years I have been involved in the analysis, negotiation, and implementation of numerous
    transactions on behalf of AT&T and its affiliates. I joined the company in 1976 and held various
    sales, product marketing, and product management positions before moving to strategic planning
    and corporate development matters beginning in 1983. I hold a B.S. degree in Economics from
    Southwest Missouri State University.

    2. I have knowledge of and participated in the strategic business decisions that led
    AT&T to pursue the merger with Leap Wireless International, Inc. ("Leap"). I also have
    reviewed the declarations of William Hogg, Senior Vice President ofNetwork Planning and
    Engineering, AT&T Services, Inc., and S. Douglas Hutcheson, Chief Executive Officer for Leap,
    in this proceeding and have relied on them in developing this testimony. In addition, I have
    consulted with other AT&T executives in developing my testimony.

    3. The purpose of this Declaration is to explain AT&T' s strategic rationale for this
    transaction; describe how the combination of AT&T and Leap will give consumers nationwide
    greater choice and an improved suite of"prepaid/no-contract"1 offerings; and summarize
    AT&T's analysis ofthe cost savings and other economic synergies from the transaction. The

    1 "Prepaid/no-contract" means wireless services for a flat rate without requiring a fixed-term
    contract.


    declaration of my colleague, Mr. Hogg, describes how the combination of AT&T and Leap will
    enable a better network experience for customers of both companies.

    I. INTRODUCTION

    4. This transaction will bring together Leap's "Cricket" brand, distribution network,
    customer base, and experience in selling prepaid/no-contract service with AT&T' s nationwide
    4G LTE and HSPA+ network, advanced devices and services, and fmancial resources.
    Consumers nationwide will have an improved alternative for high-quality and affordable
    prepaid/no-contract wireless services. AT&T will offer a full range of prepaid/no-contract
    services as well as a high-quality wireless experience. This will include low-cost, value priced
    products as well as higher end, data-oriented products.

    5. For Leap customers, the transition to AT&T will produce tangible and immediate
    benefits. As described in the declaration of Mr. Hutcheson, Leap faces serious limitations that
    prevent it from establishing a meaningful national presence and deploying LTE on a widespread
    basis.2 This transaction will take the Cricket brand national and use Leap's distribution network
    and recognized brand name as a platform for a more competitive national prepaid offering to
    consumers.

    6. Another important benefit relates to Leap's spectrum. As explained in greater
    detail by Mr. Hogg, the combination of AT&T's and Leap's network assets will allow the
    combined company to provide an improved network experience to its customers. The
    transaction will maximize the utility of Leap's spectrum holdings, which can be deployed to
    enhance AT&T's 4G LTE network. And, AT&T will integrate a few thousand complementary

    2 Declaration of S. Douglas Hutcheson, Chief Executive Officer, Leap Wireless International,
    Inc.~~ 4-15 (August 1, 2013) ("Hutcheson Decl.").


    Leap cell sites, which will provide increased cell density and greater capacity in certain areas of
    its network.

    7. The transaction will result in significant network and operating savings and other
    synergies. Interconnection and backhaul expenses will be reduced; roaming expenses will
    decrease; redundant cell sites will be decommissioned; customer acquisition and customer care
    costs and certain other scale-based costs will decrease; and there will be an overall reduction in
    general and administrative costs.

    II. THE TRANSACTION WILL LEAD TO EXPAND ED AND IMPROVED
    CHOICES FOR CONSUMERS AND WILL INCREASE COMPETITION

    8. By combining Leap's Cricket brand, customer base, distribution network, and
    experience in selling prepaid service with AT & T' s nationwide 4G LTE and HSP A+ network,
    device portfolio, and fmancial resources, the transaction will enable AT&T to offer an improved,
    nationwide prepaid/no-contract product and enhance its ability to compete against other strong
    providers.

    9. As explained in Mr. Hutcheson's declaration, Leap has an established prepaid/nocontract
    business, but now faces numerous limitations and challenges, such as a limited,
    facilities-based LTE footprint, limited spectrum depth, limited MVNO customer base, and other
    disadvantages that prevent it from competing nationally and have reduced its overall competitive
    capabilities. 3 While AT&T has been marketing prepaid services under the "AT&T Go Phone"
    brand for many years, it has done so primarily as a complement to its postpaid business and
    AT&T generally has not aimed to match the offerings of prepaid/no-contract companies such as
    Cricket and others, particularly in recent years. AT&T GoPhone has not achieved nearly the

    3 Id. ~~ 3-15.

    same level of customer appeal as AT&T postpaid service. I understand from the Go Phone
    marketing team that GoPhone is aimed primarily at capturing incremental customers who do not
    qualify for, or whose wireless needs are not a good match for, AT&T's postpaid plans. For
    instance, GoPhone does not offer smartphone rate plans with large data options, as other prepaid
    providers offer, since AT&T prefers to address demand for such offerings through its postpaid
    service.

    10. In an attempt to increase its appeal to a broader set of customers, AT&T recently
    launched a new brand, "Aio Wireless" ("Aio"), initially in three metro areas.4 Aio was
    conceived as a start-up, completely separate and apart from the AT&T brand and existing
    distribution channels. Today, Aio still needs to establish widespread retail distribution, build
    brand recognition, and develop a significant customer base.

    11. Leap, in contrast, has an established prepaid Cricket brand that is well-known in
    its service area5 and that AT&T intends to retain and expand nationwide. Equally important,
    Leap has an established distribution network, a significant subscriber base of about 4.8 million
    customers (as of June 30, 2013), and experience in marketing and selling no-contract service, all
    of which can be leveraged to expedite AT&T' s establishment of a competitive nationwide
    presence more rapidly than AT&T' s new brand could achieve on its own.

    12. For example, Leap's existing distribution system will facilitate AT&T's planned
    national rollout of its new prepaid offering in a number ofmarkets where AT&T otherwise
    would have to identify and establish new retail channels for Aio. Resources currently allocated
    4 On May 9, 2013 Aio launched in Houston, Orlando, and Tampa. It has since expanded to four
    additional Florida markets and will continue to roll out distribution channels in other markets.
    Aio's current plans forecast completion of a national retail rollout for 220 million retail POPs by
    the end of 2016.

    5 Hutcheson Decl. ~ 3.

    for Aio's rollout of retail distribution channels in those markets can be redeployed for expansion
    in other areas, which will further accelerate the establishment of a nationwide presence. In
    addition, Leap's prepaid subscriber base of about 4.8 million customers (as of June 30, 2013),
    would enable AT&T to reach scale sooner than was projected for Aio, thereby lowering certain
    of AT&T's operating costs on a per customer basis, as described in Section IV below.

    13. After the transaction, the Cricket brand will be distributed nationally, and its
    customers will have access to improved prepaid/no-contract offerings and a nationwide 4G
    network. As explained in Mr. Hutcheson's declaration, it would be difficult, if not impossible,
    for Leap to accomplish these goals on its own. 6

    14. AT&T can integrate certain valuable elements of Leap's prepaid business with
    AT&T's nationwide 4G LTE and HSPA+ network, advanced suite of devices and services, and
    financial resources to provide a full range of improved prepaid/no-contract offerings on a
    nationwide basis. Accordingly, the proposed transaction will enable the combined company to
    better compete for prepaid subscribers.

    III. THE COMBINATION OF LEAP'S AND AT&T'S NETWORKS WILL PROVIDE
    CUSTOMERS WITH AN IMPROVED WIRELESS EXPERIENCE

    15. As discussed above, Leap customers will benefit from improved service quality
    and a broader range of advanced products and services. AT&T' s nationwide network provides
    its wireless customers with a level and variety of services that Leap cannot offer. At the same
    time, as part of AT&T' s plan to preserve and expand the Cricket brand, low-cost devices and
    low-cost services will remain available to value-driven customers. Accordingly, AT&T will
    address the needs of all prepaid subscribers, including those who value low-cost options.

    6 Hutcheson Decl. ~~ 7-9, 15.

    16. Leap customers will have access to a significantly superior, nationwide 4G
    network, which Leap could not develop on its own, given its limited footprint and spectrum and
    its declining financial and competitive condition. AT&T's nationwide deployment of 4G LTE
    and HSPA+ will offer a significantly greater on-net 4G footprint compared to Leap's current
    network deployment. AT&T also will be able to integrate many existing Leap cell sites into its
    network, providing greater cell density, increasing network capacity, and improving network
    performance in these areas for customers of both companies.7

    17. Even where Leap has a network, its customers will enjoy higher quality services
    over the enhanced and expanded networks that will result from the deployment of unused
    spectrum, the integration of the Leap and AT&T networks, and the densification of cell sites. 8
    Given Leap's current limited 4G LTE rollout (11 metro areas covering 21 million POPs) and
    deployment plans,9 Leap customers will gain access to a broader and more robust LTE network
    as a result of the transaction. While Leap has deployed LTE in a handful of metro areas, those
    deployments have been in spectrally inefficient, small block 3x3 MHz or 5x5 MHz
    configurations that generally support throughput speeds on par with AT&T' s HSP A+ network
    and lower than AT&T's more robust LTE network, which typically deploys 10x10 MHz
    configurations. 10 As Mr. Hogg describes, because of AT&T's more spectrally efficient LTE and
    HSPA+ technologies, customers ofboth companies, in particular Leap customers who only have
    access to CDMA EVDO services today, will see improvements in throughput speeds and

    7 Declaration ofWilliam Hogg, Senior Vice President ofNetwork Planning and Engineering,
    AT&T Services Inc.,~ 10 (August 1, 2013) ("Hogg Decl.").

    8 Id. ~ 11.

    9 Hutcheson Decl. ~ 9.

    10 Hogg Decl. ~~ 5, 11. The peak data rate for a 10x10 MHz block, for example, is twice that of
    a 5x5 MHz block. Id. ~ 11 n.6.
    latency.

    11 These speed and spectral efficiency improvements translate into an improved
    customer experience, including, among other benefits, faster streaming of video, faster uploading
    of image and video files, and a more responsive and robust web browsing experience.
    12


    18. AT&T will offer superior choice in handsets; more robust data services; and
    access to AT&T's nationwide network footprint and Wi-Fi hotspots across the country. 13 We
    will honor the rate plans of existing Leap customers. For new customers, AT&T will continue to
    offer competitive rate plans that appeal to value-conscious customers, including the option of
    choosing low-cost devices and low-cost services.

    19. AT&T will be able to transition Leap customers in a timely and efficient manner
    so that they swiftly receive the benefits of AT&T's network. AT&T has experience with
    integrating networks and transitioning customers following previous transactions. In his
    declaration, Mr. Hogg has described AT &T's plans to integrate Leap's network assets quickly
    and efficiently to improve the network experience of customers of both companies.

    IV. THE TRANSACTION WILL RESULT IN SUBSTANTIAL COST SAVINGS AND
    OTHER SYNERGIES

    20. We estimate that the transaction will result in significant savings in network and
    operating costs and other synergies. To determine the value of the expected synergies in this
    transaction, we took the same approach as in prior transactions by building a pro forma view of
    how the integrated company would operate, as compared to the operations of AT&T and Leap as
    standalone companies. We utilized a standard discounted cash flow methodology of the sort
    typically employed by AT&T and many other companies to calculate the net present value of

    11 Id. ~ 11.

    12 Id.

    13 AT&T has more than 32,000 Wi-Fi hotspots nationwide.


    synergies. The inputs for this process included consultations with subject matter experts in the
    Aio organization, finance, and network planning and engineering to obtain informed views about
    key parameters, and then to test and validate our assumptions. Our methodology also was
    informed by our past experience from other transactions and integration efforts. These and other
    inputs were all factored into our methodology to determine the expected cost savings and other
    synergies in the categories described below.

    21. Network Benefits. We expect significant cost savings from combining the
    networks of the two companies. Many of Leap's cell sites will be productively integrated into
    our network to increase capacity, as Mr. Hogg explains in his declaration, but other sites will be
    decommissioned without affecting network performance. This will eliminate lease, utility,
    maintenance, and other site-related expenses. We also expect to reduce interconnection and
    backhaul expenses, as compared to what Leap would have paid on its own, by switching to
    existing AT&T facilities where possible and by utilizing our increased scale, as compared to
    Leap's, to negotiate improved rates.

    22. Operational Benefits. We expect that the transaction will reduce numerous
    operational costs. For example, the roaming expenses that Leap would have paid as a standalone
    company will be substantially reduced because AT&T will offer a significantly greater on-net
    footprint and expanded coverage in comparison to Leap's current network. We will optimize the
    combined company's distribution network to enhance both retail coverage and customer service
    while eliminating significant cost. AT&T will be able to maximize the effectiveness of its
    advertising and marketing spend. In addition, there are substantial synergy opportunities in the
    area of customer support, equipment, and general and administrative costs. These include cost
    savings that will result from combining and optimizing customer support functions, including
    call center and billing operations, while maintaining a high level of support. There also will be
    cost savings from removing redundancy in corporate and overhead functions.

    23. Other Synergies. We expect that AT&T's more attractive service offerings, as
    compared to those that Leap could have offered on its own, and improved network performance,
    as compared to Leap's network, will reduce churn, allow the combined company to attract and
    retain a larger share of new prepaid customers, and increase prepaid smartphone sales.

    24. We intend to treat both AT&T's and Leap's employees fairly in the integration
    process. AT&T is one of the largest private-sector employers of full-time union labor. AT&T
    provides well paying jobs with benefits and respects the rights of its workers by remaining
    neutral and allowing them the choice of union representation. AT&T is committed to investing
    in our employees so they can help us deliver the benefits of this transaction to our customers.
    Because AT&T intends to maintain Leap's sales and distribution systems, jobs in those areas
    largely will be preserved. Overall, force reduction will largely occur through natural attrition
    across the work forces of both companies.

    25. AT&T has a history of successfully integrating complex, value-creating
    acquisitions. The insights we have gained in prior integration efforts will be applied to the
    integration of Leap's operations. For example, AT&T met the synergy targets set for network
    integration and expansion in connection with the acquisition of Centennial Communications
    Corp. in 2009. Centennial had not commercially deployed 3G on the U.S. mainland before being
    acquired by AT&T. In the continental U.S., AT&T successfully upgraded the 2G network in the
    acquired footprint.

    26. AT&T also realized customer experience and billing and care synergies for the
    transaction. The company maintained legacy centers to support legacy customers until they were

    migrated to the new network. As a result, AT &T's integration of customer care call centers
    closely followed the network integration and enhancement and maintained a high level of
    customer care and experience.

    27. AT&T also has successfully integrated the assets it acquired in 2010 from
    Verizon Wireless, in connection with Verizon's acquisition of Alltel Corporation. The customer
    migration process was successfully completed on time and as projected, and AT&T retained
    more customers than expected. Network integration and enhancement were accomplished while
    providing a high quality of services and benefits to customers.

    28. The merger of AT&T Wireless and Cingular in 2004 is another example of our
    ability to execute on synergy plans. Within two years of the transaction, most of the integration
    work was complete, and merger synergies were being realized. By 2006, we dramatically
    expanded our 3G footprint in the combined company's network. After the acquisition, we
    improved Cingular' s customer retention and at the same time achieved lower operating expenses
    associated with sales, customer care, certain network costs, and general and administrative
    functions. Additionally, within three years of the acquisition we were able to outperform our
    own integration plans in key areas such as IT and billing, sales, and marketing as a result of
    efficiencies associated with the acquisition.

    29. The insights we have acquired through such prior merger integration efforts will be
    applied to the integration of Leap's operations, resulting in cost savings and synergies from the
    proposed transaction.

    V. CONCLUSION

    In sum, the combination of Leap and AT&T will create a competitive nationwide
    provider of high-quality and affordable prepaid/no-contract wireless services and the transaction
    will enable the combined company to compete more effectively for prepaid/no-contract
    subscribers. The proposed transaction will result in numerous benefits for customers of both
    companies, including improved nationwide prepaid/no-contract offerings, a superior range of
    devices and wireless services, a better network experience from utilization of Leap's unused
    spectrum and the combination of both companies' network assets, and substantial operating cost
    savings and synergies.

    I declare under penalty of perjury that the foregoing is true and correct. Executed on August 1, 2013.

    Signed:
    Rick L. Moore
    Senior Vice President of
    Corporate Development
    AT&T Inc.
    Please check the forum and post there before PMing me. I have over 674 unread PMs due to the fact that they are issues which should have been addressed here.

    If you need to buy something from (Ebay), please use this LINK every time and support the forum!

  6. #5
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    there are a lot of good quotes in here. . .

    "natural attrition across the work forces of both companies."

    this means to me, as AIO and cricket dealers merge and markets become slower and more concentrated along with ATT retail doors, jobs will just disappear quietly.
    Last edited by indica; 05-14-2014 at 09:44 PM.

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    TL;DR anyone?

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    I was on centennial when att take over the firs thing they do was close all the centennial stores and forse you to change to a more expensive att plan

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    One thing that jumped out at me is that one of the "synergies", whatever that means, is that their pre-paid footprint will grow with the addition of the Cricket folks to where they are saving money because of the larger customer base. They've got to have a feel for Cricket customers, many of whom have had bad experiences with AT&T in the past, who are looking for an excuse to jump ship and blame AT&T at the same time. They've also got to have a feel for what type of folks use Cricket to begin with. Usually frugal folks who want quality phones at great prices, and frugal folks who like to take something they got cheap off e-Bay, scramble it's programming and emerge with a working piece of phone art. If they don't see this, they are going to lose that larger customer base real fast, and us frugal folks will find someplace that treats us right. Their decision.

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    1 out of 1 members liked this post.

    I for 1 will go where My handset will work and I wanna see 4G lte illuminated and running. They may not loose all 4.8 but they will loose majority of S3 Users and nearly all S4 Users.

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    what s3 and s4 users. . this is cricket mang. . . lol j/k. we get the s4 at launch and payment plans are coming back! rumor is june or july for s5 after everyone already got theirs on contract. BYOD means any unlocked gsm phone, you can get some dang nice devices for GSM.

    ---------- Post added at 09:59 PM ---------- Previous post was at 09:36 PM ----------

    Quote Originally Posted by wthigon View Post
    TL;DR anyone?
    here is some hot air out of att's hole to the FCC about how great it's investment into leap is. mostly the revenue and expansion of it's prepaid segment, re-branding of AIO and cricket to New cricket. and of course nationwide AWS spectrum yum yums.

    Quote Originally Posted by raul10141964 View Post
    I was on centennial when att take over the firs thing they do was close all the centennial stores and forse you to change to a more expensive att plan
    i can see this happening without aggressive competition, right now the other carriers are on board the $50/mo 2.5GB data and unlimited talk/text train

    Quote Originally Posted by rsdin559 View Post
    One thing that jumped out at me is that one of the "synergies", whatever that means, is that their pre-paid footprint will grow with the addition of the Cricket folks to where they are saving money because of the larger customer base. They've got to have a feel for Cricket customers, many of whom have had bad experiences with AT&T in the past, who are looking for an excuse to jump ship and blame AT&T at the same time. They've also got to have a feel for what type of folks use Cricket to begin with. Usually frugal folks who want quality phones at great prices, and frugal folks who like to take something they got cheap off e-Bay, scramble it's programming and emerge with a working piece of phone art. If they don't see this, they are going to lose that larger customer base real fast, and us frugal folks will find someplace that treats us right. Their decision.
    in this context. . Synergism : interaction of two companies, or conditions such that the total company is greater than the sum of the individual companies (or conditions)

    aside from that, being an AT&T subsidy is not the same as being AT&T. from a device and account perspective. customers who had a bad history with att won't have to worry about New Cricket. att sold your debt to a third party company already. your contract att device may be ESN blacklisted for some random amount of time. call att (1-800-228-2020) if you really wanna know. . i'd like to see if blacklisted att phones will be allowed on cricket, or how long a blacklisted device actually stays on the list.

    also the only thing we will need to do to activate an unlocked gsm phone is jam a SIM card into it. . that's it. no messing with APNs or PRL, unless you got some cheap chinese knockoff. . then you're on your own bro
    Last edited by indica; 05-14-2014 at 10:03 PM.

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    Wether AT&T bought Leap wireless or not a majority of S3 and nearly all S4 users would have bought a new phone by the time CDMA is shut off anyway.

    Sent from my SCH-R830C using Tapatalk

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    1 out of 1 members liked this post.

    Quote Originally Posted by nikeconn View Post
    Wether AT&T bought Leap wireless or not a majority of S3 and nearly all S4 users would have bought a new phone by the time CDMA is shut off anyway.

    Sent from my SCH-R830C using Tapatalk
    I keep saying that,but do you think people will listen? lol By the time CDMA goes off most people will be looking for a new phone or have already purchased a new phone.

    Most people replace there phones every 12 to 18 months, with the exception usually doing it by 2 years.

    If people are spending the money on an S4 right now then within 18 months they are probably going to be looking for a new phone anyways, to keep up with technology.

 

 

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