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Cricket Goes After AT&T, Verizon With 'Half Is More' Campaign



eWeek
Leap Wireless brand Cricket announced May 22, the opening day of the 2013 CTIA trade show, that it will roll out a major media campaign June 3 that takes direct aim at Verizon Wireless and AT&T. Called "Half Is More," the campaign asks consumers why ...

Cricket Announces New Marketing Campaign Aimed at AT&T & Verizon ...


Wall Street Journal (press release)


“Half Is More”: Cricket Slams AT&T and Verizon


Wall St. Cheat Sheet


Leap suggests its LTE roaming deal is with Sprint, hints at more device ...


FierceWireless


MediaPost Communications




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